What a brilliant idea - doughnuts made to order! I'm the kinda of person who will swerve across all lanes of traffic and blast into the parking lot when I see the Krispy Kreme sign lit up, because doughnuts are always best fresh. Reigning Doughnuts has taken it to the next level though! You tell them what kind of doughnut you want, and THEN THEY MAKE IT FOR YOU! This is nirvana!