Man alive I just ate one of their cupcakes in less than 2 minutes. I couldn't help myself. I had the campfire cupcake. They use chocolate chips in the batter so there was a little bit of texture. The cake itself is moist. I personally don't like too sweet so I took about half of the frosting off, not because it wasn't some kind of wonderful, just personal taste. So stinking good. I got these beauties at yesterday's beer festival. My hope is they have a storefront or some other way to get some more of these. Really good stuff!