Very different shopping concept than anywhere else. Very kid friendly! Free babysitting/play area and lots of random play areas in store too. People travel far to shop here. my 2 favs are their lamps and art. I would need at least a whole day if I was picking out a big ticket item. So many ways to customize so I see why lots of people eat here. The cafeteria is huge too. I got the famous swedish meatballs with lingonberry sauce(swedish owned co.) Different but not my thing. other food options were chicken salad,spinach crepes,panini,soups,etc the food was just as affordable as the store items. A haven for the logical buyer :)