Betty Crocker makes a better cupcake. A friend and I couldn't wait to try these. We'd heard so much about them so we woke up early on a Friday and got to the store before it opened to avoid lines. Good thing we did because 5 min after walking in the door I turned around and the tiny storefront was PACKED and the line was going out the door. I bought a half dozen and my total came to ALMOST $30... for some damn cupcakes. RIDICULOUS. I waited until I got home so my husband and I could both dig in and discuss. Strawberry is my favorite cupcake flavor so it was the first one I tried. I can't even describe my disappointment with not only the strawberry but with every single flavor I bought. Moist? Yes. Bursting with flavor? Absolutely not. We tried Red Velvet, Strawberry, Pumpkin, Black & White, Chocolate and Vanilla and honestly I wouldn't go back. I'd much rather have one from a box than this over priced and over hyped shop.