The atmosphere is relaxed and I like the way they handle service. You order your own burger at the counter and then they bring it to you at your table of choice, kind of like ordering at McAlister's Deli. I wish Mac's Speed Shop did it this way.
It has a really cool bar area. Like a lower-key Twisted Spoke if you've been to one in Chicago. If it were in a slightly different area I'd expect it to be more of a biker bar. They have a huge parking lot and even a covered bicycle rack which is more considerate than most places. And the spanking new juke box looks like it hasn't been put to much use yet.
The food is a step up from Burger King in taste. Twice the cost of fast food but still half the price of a restaurant like Big Daddy's or The Counter. So for value and atmosphere it's great. A fine place to score a quick meal and go about the rest of your day. It's a family burger joint with hot dogs and a kids menu, and a casual sports bar rolled into one.