Wow! What a cool place!
Went here for a movie, since there aren't many choices close to the Madison Campus. This is just behind Target, off University.
This place just screamed "classy"! Although the price reflected that as well ($12 for a night movie), the place was clean, you could choose your seats, and the crowd the theater attracts is adult and dignified--aka, you don't need to be reminded a million times to turn off cell phones and not talk, because everyone already knows this is the expectation.
I would definitely visit again if I'm looking for a great theater, and am willing to pay a bit more to get more.