I LOVE Sephora. And this is my favorite location in the valley. It would be easy to spend $100 here, but I try to spend $50 or less each time I go. I only get the staples that I really need (foundation, powder, skincare items), and I stretch my dollar by asking for free perfume samples, which they will make for you on the spot. Definitely become a Beauty Insider, you get perks for earning 100 points, 500 points and so on!