Sushi Rock is boring. That's my short version - cliff notes if you will.
The sushi is fine. The atmosphere is fine. The drinks are overpriced and the service is, well, its fine. To me Sushi Rock is like the Applebee's of sushi joints - chain restaurant with a standard watered down menu that appeals to the masses. Yes, they have cheap sushi on Wednesday, but do you really want to eat "discount fish"? I don't. If you've ever researched "fish specials" at restaurants, you'd know that it goes on sale right before they have to toss it in the garbage. Still impressed? The best item I've had at Sushi Rock is the calamari and it is FRIED. That says a lot to me about a sushi restaurant.
Have I been to Sushi Rock more than once, yes. Do I look forward to going there, no. Its downtown, which is convenient and its sushi, so people think they are being exotic by picking it. I'm never going to fight anyone on the suggestion (especially if they are paying - its not cheap), but I won't ever make the suggestion myself.