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| - As gyms go, Lifetime is definitely one of the best. (I give it 4-stars, compared to the competition, but the bar is kind of low across the board). Free towels are awesome. It's cleaner than most. Even though it can be quite busy, you probably won't have to fight to get the equipment you want. Lots of classes, yoga, etc.
Most gyms are focused 98% on revenue and 2% on health, fitness, customer service, etc; with Lifetime it's maybe 95% revenue and 5% fitness. That's not a huge difference, but it's palpable if you're familiar with the likes of Bally, 24-Hour, LA Fitness, etc. Like I said, it's better than most, but I think consumers are waiting for somebody to really raise the bar.
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