I don't know what it was....but it might have been an off day - Tao Beach came in way below my expectations. I had more fun at BARE the day before and I think it was because of the crowd. It felt like a damn fashion show and girls trying to one-up each other.
We had a day bed so it gave us a "home base" but even then, the crowd wasn't as friendly as I imagined. It wasn't as what we expected so we paid our $435 bill and left after 2 hours. The music was okay....nothing that made me want to get up and dance.
As for the food and drinks - expensive of course. But that's expected. I heard Moorea is better so I'm checking that out next!