I understand the loyalty of long-time Luv-It customers. And Luv-It gets points for being local and traditional. But time has moved forward. There are some great ice cream or gelato places in the world now. The limited number of flavors is a huge problem. Both times I've come I ended up with vanilla because none of the other four flavors spoke to me. My friend was not a fan. She found the custard to have an off-flavor (she got mango, I believe).
Do come and try a Las Vegas tradition. Check the website to see what flavors they might have. They don't have many at any one time. But set your expectations back a few decades.