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| - Honesty coupled with the highest form of INTEGRITY has always been the best policy in my book. Therefore, that notion will be exercised here. This portal is afterall the people's voice.
I am giving this gym 5 shiny bright stars based only on the merit of my actual experience I have had so far one-on-one with a "phenomenal/world-class" personal fitness trainer name Tacota Le Muel.
In a part of the world in which "uniqueness" is perhaps a bit exaggerated, Tacota brings an extra ray of light. Physical and emotional health works synergistically. Tacota is amazing at helping me get in the best shape physically but also spiritually. I like to refer to our personal training sessions as "boot-camp for the soul". She has driven me as hard as a Marine drill sergeant but smile throughout the process, making me want to work harder to make her proud as I see my new body emerge and my fitness improve.
Tacota's ability to convert uncertainty into strength, lies in her natural, giving smile; in her mettle both gracious and humble. Her luck in the genetic draw, you suspect, in which her TALENT is not an overcompensation of her ability to influence people, rather innately "Badass" qualities. Her support system seems blissfully quiet yet confident in her joy/passion for fitness and life, and unstudied manner. Anybody who associates themselves with Tacota be it fitness or friendship will be rewarded many times over. If you are looking for a supportive way to achieve your fitness goals and stick with it for the long term, I'd highly recommend training with Tacota. She also specializes and excels in providing customized nutrition/lifestyle diet that works.
A saying in Japan I once learned "Kata Je Kenai" pretty much sums up my experience training with her - roughly translated "a debt that can never be repaid". I am forever grateful for Tacota for transforming my life. The most realist/down to earth trainer I have ever encountered in my fitness journey. She is truly a diamond in the rough, a true asset in the fitness industry, and the best kept secret weapon in City Athletic Club. "Two thumbs way up!"
I have recommended her to prominent business partners, colleagues, friends and family!
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Now...let's talk about the gym. The second part of my review.
I'm going to keep it simple. I like this gym. Do I love it? NO.
Careful observation from a positive/optomistic and humble client looking in I came to several truthful conclusions. There are some major issues in this gym. If this was my gym and my investment; I would perhaps pull what I call a "Mitt Romney" move business wise. Gut everything out and start from scratch again and build it back again fostering a "culture" of empowerment in all aspects in pursuit of a profitable business model (a little less gung ho bravado and dick swinging). Basics often get forgotten in complacency, poor infrastructure, a weak management team, inconsistency of cleaning standards and not having a clear/solid vision/plan how to take this gym to the next level.
The truth is the management team will need to do everything in their power to make people aware of this gym and get people in this gym. Nothing should be over looked or beneath you (that goes for a strong/professional representation in the social media portal - instagram, twitter, facebook, linked in, etc...). Targeting niche market is key. Whether it is handing out promotional flyers at the nearest traffic lights, offering free or heavily discounted sessions to local businesses and friends, or going to local city-wide events promoting and selling the benefits of strength training. You need to sell. Sell, Sell, Sell. If you're not prepared to sell your business, then why on earth will anyone sell it for you? Any exposure and additional revenue is better than sitting on your ass waiting for people to come to you. Lose the ego just my two cents.
Price is always a factor, but once through the door quality and convenience have a greater value than price itself. Offer current and potential clients the experience they will cherish for life and develop quality/professional relationship with them as this will trickle to repeat business and referrals.
City Athletic Club will need the drive and determination of the underdog, ready to challenge and beat the huge franchise gyms in their own backyard. Where there is a will there is a way. This gym has all the potential for greatness and I sincerely hope they reach level "AWESOMENESS".
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