There are a lot of Aveda-type salons in Bloor West Village - but this one is super friendly and isn't as pricey. I had Sara for a quick cut/trim, which cost $50. I would definitely go back to her again. They seem to be looking to attract new clients - as a first-time customer, I got a free bar of soap and mini bottles of Aveda peppermint shampoo and conditioner. The only potential downside is they no longer have a spa. They're located at Runnymede - across from the No Frills.