Came here with my friend, who is friends with the owners and sons of the restaurant (but don't worry, this won't make my review biased).
Definitely a family-owned and operated hole-in-the-wall ... THAT DOESN'T SUCK! This place is GREAT! Comes with delicious macaroons made in-house (not free of course), quality pho to cure those hangovers, and chill waiters and waitresses.
The space is small, and has a limited number of seating, so be aware of the times you come (obviously, crowded at lunch and dinner), and plan accordingly. Other than that, very great place to come and get your pho/macaroon fix. Thanks guys!