If this review were based solely on the Italian Ice it would get 5 stars. Don't you think that part of the Italian ice attraction is the way it looks? Shouldn't we be able to see it behind a glass display? I think so. Joe's is not set up that way. The product is hidden behind a second wall so that the workers have to run back and forth from the counter to the place where the product is to fetch it for you when you buy it. This takes time.
When we arrived there was one customer in front of us and it took about 5 full minutes for us to get served. Too long. If the product was up front the server could tend to several people at once allowing everyone to take samples before they make their decision. The store is beautiful and it is too bad that all that money went into the place and there is such an important design flaw. Oh well, more about the product.
The Italian ice is scrumptious with little bits of fruit in it and beautiful in color. It looks amazing. You will love the ice, give the Bada Bing Cherry a try and the mango is awesome too. Skip the soft serve ice cream, it is really not very gopod and tastes like it is loaded with chemicals (it tastes so artificial).
Now that I've tried the place I know whet to get, so anytime I'm in the area I will make a b-line for Joe's, even if I have to wait.