I purchased a ticket non-stop from Phoenix to Chicago the day before my flight for only $65! Granted, the only baggage I was allowed at this price was a bag that fits under the seat (with no option to even pay for additional baggage) but I felt this was more than fair considering the price and proximity to departure. I'm used to flying Southwest so it was really nice having an assigned seat for once without having to worry about checking in early to get a better boarding position. It was also really nice to have a bunch of food options available for purchase, including one that's vegan! We left on time and all employees I interacted with were pleasant. One star lost simply because I could not get the WiFi to work, and I'm not that technically challenged.