I think it's because I'm a vegetarian, but I'm not sure I see the big deal having been there a few times.
My friend Nick compared this to Quiznos, and I couldn't agree more--the place even smells like one. It's nice that they have a deep menu, but today I tried to order a slight variation of their Mediterranean sandwich and I thought I blew the counter girl's mind.
The bread is good--there's no question about that. But they were light on the veggies, and I think they forgot the banana peppers entirely. I had their peppermint brownie which knocked you on the face with mint but was a bit dry.
I'll probably try the place for a third time with a few drinks in me--maybe that will help a bit.