I honestly can't tell if this business started up as a passion project or someone's idea of the funniest way to rip off the rich and convince them that they were being trendy.
I'm always fighting an internal battle when it comes to Sprinkles. While they're ultimately VERY tasty and definitely the best cupcakes I've ever had, I still find myself thinking, "I'm paying that much for six cupcakes? Really?" I've been eating they're cupcakes since a few years back when I lived in LA and these were the new "in" thing in Beverly Hills. It's no surprise that their first move out of CA was to Scottsdale and besides In-N-Out, it's one of the best imported franchises they have to offer.
To be honest, as far as flavors go, you can't really go wrong with anything you pick here. They're super rich, so really think about if you want just two or a dozen. It makes sense as to why they give you a fork a knife to eat these things.
When it really boils down to it, Sprinkles is a guilty pleasure. By picking up an order here and enjoying it, you feel like you should be at a party with the kind of people that dress their chihuahuas in juicy couture hoodies and drink only beverages that some how include hand picked wheat grass from Bali. On the other hand, the cupcakes are so good that you decide to suck it up and savor the taste.