Wow! We can not rave enough about this place, and specifically about Samm, the piercer. We researched enough to know that a trained professional is the best way to go for any piercing...so we took our daughter to Skin Factory on her 5th birthday to get her ears pierced. Skin Factory is beautiful and clean and feels more like a spa. Samm is so friendly and GREAT with kids... She made our daughter feel so comfortable. She did such an amazing and efficient job piercing that our daughter only giggled as the needle and earrings went in. (Samm even had a little stuffed animal puppy for her to hold). I'd give this experience an A+ and we wouldn't hesitate to come back for anything. Samm absolutely MADE our daughter's birthday!