JCP has been though a lot this year. They eliminated coupons for "best pricing" which most people seemed to hate. I continued to shop and feel there were even better deals during this time. Stores are being remodeled, and the Grand Canyon location has always been my favorite for its selection and the fact that it seems less busy than other locations. I rarely purchase anything at regular price, and I think the MO is to heavily discount these prices from the start. The quality of some of the merchandise seems to have gone up a bit.