Dear Big Smoke Burger (or Craft Burger),
What's wrong with you? One of the first on the Toronto scene in terms of the explosion of burger bars, yet your product is lackluster and tasteless.
I made the mistake only once and visited for a bite. Ordered your organic burger & onion rings. I wasn't asked how I wanted my burger cooked, it came out charred and grey, sooo overcooked my neighbour's dog would ignore it. The meat was under-seasoned and pretty tasteless. Such a sad way to see beautiful organic beef served. The bun wasn't so fresh and my "order" of onion rings consisted for 4 rings, soggy from being fried in not-hot-enough oil. Not even ketchup could save the rings.
With sooooo many burger resto options in the city, you can't afford to serve subpar food. Because we are now frenemies for life. Did you hear that? FRENEMIES FOR LIFE.
Maybe you shouldn't have expanded so fast. Maybe your first location was as good as all my friends said it was. Maybe in the frenzy to expand, things got watered down, you hired a bunch of silly teenagers who didn't care about keeping up the food quality standards. Maybe it isn't your fault.
BUT no one can rectify it but you. Please do so.
Yours,
Daniel