Convenient and quick. The marketing leads you to believe it's like a raw juice bar, but be careful because there is a lot of sugar in their drinks and cheese on their food. Totally not knocking the flavor or products, had a smoothie today - just order with more veggies, less fruits and added splenda. Basic menu also moves people along more quickly which is good when you're on the run for lunch. Has a good counter service vibe and really nice staff. Will definitely be back!