I think this is my first experience with a true "concept" establishment.
What is Dreambank? It's all focused on looking within and how you relate to your community in order to help you achieve your dreams.
Abstract, I know. You walk into an entirely pleasant historical building with various exercises and exhibits about dreams (the future goal-making kind, not the "I dreamt my teeth fell out" kind) and community ideas. You can post your dreams on a wall, do little games where you allocate resources towards conceptual ideas, and take photos of yourself in front of an inspiring tableau. Oh, and in case you need to rest your feet, have a brief snack or drink, or use the restroom, you can do that too.
Most interestingly, American Family Insurance does not make overt efforts to sell to you. Insurance brochures are barely displayed in one area, and no employees ask you about insurance products.
Interesting place. Worth a stop.