As far as cupcake shops go, this one needs a little help.
The storefront is bland and the inside lacks a certain charm. I like the idea of this place, but even the gal helping us at the counter lacked charisma. The variety of cupcakes was interesting and they looked cute, so I suggested they be competitors on Food Network's Cupcake Wars. She completely downplayed the idea and lacked confidence in the things she said, it made ordering uncomfortable. Since this was my first time in the store, and I brought two highschool girls with me, I just expected a warmth that we didn't get.
Each little cake was packaged in a pretty box with a ribbon, but lacked in flavor. They tasted okay, but just okay. The store does offer princess parties and decorate-your-own cupcake appointments, so I'm sure the kiddies love this place.