My sister and I are vegetarians, the rest of our family and friends are not.
We've taken our parents, extended relatives and meat-loving boyfriends to this place more than a couple of times to open their palates a little bit. All of the food on the menu is approachable and nothing too "out there" for someone who has never eaten tofu before. The homemade drinks are great, as well as their desserts. The waitstaff are friendly and can answer any questions you have about the menu. When I go, I usually go full bore and order an entree, specialty drink and dessert, so it ends up being a little pricier than most meals. Generally $25-30 with tip.
I do wish they had a couple more menu items without all of the soy meat replacements, though. Some meals don't normally have meat in them in the first place and could be a great addition to their menu.