Horror Burger.
Food seems incredibly over-processed and industrially-prepared - and I would assume microwaved for speedy service from the mysterious, invisible back preparation area.
Out of a coin-operated vending machine this (horror - can it be called food?) might be an impressive technological-cultural artefact. Something fried-tasting and nondescript you might just consume automaton-like in a drunken stupor at 3am and, mercifully, never later remember the actual eating of said alleged burger.
As a somewhat expensive takeout meal, Hero Burgers is disgusting. It's not really food IMO. This chain seems to be riding the (mostly unfortunate) trend of burgers that are mercenarily expensive while rarely delivering value equivalent to price. SUCKER DEAL here folks. Again.
I've tried two Hero stores just for a burger. Yes, sober each time. Ick is my verdict, far worse than the traditional large burger chains I also generally avoid but sometimes resort to. Who does mind one Whopper a year for nostalgia's sake.
**edit - a food prep worker at Hero emailed me on Yelp about the above review**
"How they're prepared, I admit, I don't like it. If they prepared their ingredients properly their food would actually taste good (and this is coming from someone who's tried everything on their menu)."
(^ Nice caring person! They didn't want me to think I was eating processed crappy food, just badly-prepared food that was not enjoyable. So Hero's still a good restaurant if you can cook your own order.)