To be honest, I really don't come to Ulta very often due to the fact I purchase my beauty needs at other retailer's.
This location is okay, but in my opinion, it seems to have a small selection of products. However, I do like the fact that cosmetics aren't smeared all over the place unlike certain big box retailer's and the fact that they sell higher end cosmetics.
The sales associates are nice enough, but don't expect them to go out of their way except the bare minimum.