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| - We all know shopping for a car at dealerships can be intimidating. I think we all fear the salesman in the suit and tie who is ready to pounce the second we step out of our car. Well, this was definitely not my experience at Friendly Ford. I was doing my homework and researching the best trade-in value I could negotiate with my car at dealerships. Gil,a salesman at Friendly Ford asked what I was looking to receive for my current car and he met my offer no problem, no strings attached, and I didn't even have a car picked out yet. I also met Eli, the general manager and he assured me that he would agree to the amount on my trade-in vehicle. I went back and double checked with other dealers and they couldn't match Friendly Ford. So I went back to them to buy my car. The car buying process was very smooth and easy, especially doing this on my own as a female. Gil was very experienced, knowledgeable, and easy going with a no-pressure approach that made me feel very relaxed. He spent time with me test driving several vehicles, demonstrating the features, and answering all of my questions. I returned to purchase the car and the entire process took just under two hours. One hour of that time was the personal walk-through of every feature on the car and how to use it as well as syncing my phone to the car and all of the features sync offers. I returned to the dealer a week later with a few questions on my sync features and the gentlemen in the service area were also very helpful and friendly. Gil also took time to come out and chat with me about my car like we were old friends. I would definitely request him at the dealership.
Now, in the world of marketing today, consumer reviews weigh heavily on a business. I myself read reviews and conduct research quite often prior to visiting a business, but I definitely take things with a grain of salt. No one is perfect all the time. However, this is by far the best car buying experience I have personally ever had and thought a review giving them accolades for it was in order. I would refer anyone here based off of my own experience, especially if you are looking for the best value on your trade-in.
Also, in regards to the satisfaction survey, most all dealerships (not just Ford) are paid based on an "excellent" response to every question. This was the case when I leased from BMW. When answering the BMW survey, I answered "good" instead of "excellent" on one question. I could have easily said excellent but I didn't know. There is no forgiveness for anything less than "excellent". So the salesman was not paid his bonus and I felt bad. Of course if I felt anything measured to be less than satisfactory, I would have rated it so. But if it was satisfactory or above, help your hard working sales people out and give them an excellent review for their bonus pay. Wouldn't we all like some extra cash for a job well done? In the case of my experience, this dealership deserves it.
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