Maybe I just don't get it, but... I just don't get Pure DeLite. The cupcakes look beautiful. I mean, they look like bakery cupcakes. But every one I've had has been extremely dry, too dense and nearly flavorless. I love that they have organic and gluten free options (and if they would offer a gluten and sugar free option, I'd actually come back), but IMHO, the cupcakes just aren't good. I can make better ones in my house from scratch.
The frosting really is tasty, though. It's light and fluffy and not too sweet. There's a lot of it, but I like frosting a lot, so that's fine with me.
As far as the staff goes, the woman working behind the counter was borderline rude and appeared to be annoyed with us and the woman in front of us as soon as we walked in the door. Maybe we disturbed her text session with her boyfriend or something. I don't know.