I would say they got the Slow Coffee movement going on. No cheap coffee sitting in airpots for an hour or more.
French press, chemex, V60, lattes, cortado(my favorite),.....all worth the price.
Free wifi, chill baristas, laid back mellow music in the background, and can't go wrong with any of the sandwiches. Also can't forget the great selection of beers in the cooler. See that more and more in cafes.