Very expensive.
I went in looking for a shower gift for a friend (and not having had a child yet) asked for some assistance in finding a good gift. I informed them of the lack of knowledge I had on the types of products they carry, but got no help at all when I asked. The sales girl looked at me like I was an idiot and I was simply informed of the promotions currently going on.
Big store, lots of variety (but knowing nothing about them and not getting any assistance, the variety was of no use to me).
Go in with prior knowledge of products or be prepared to feel looked down upon.