Tower of Jewels is a mom-and-pop establishment of the first order. Not only is the customer service exceptional and welcoming, the prices are fair. The showroom is laid out with plenty of room to browse with an ample array of merchandise. The sales staff strike just the right balance between being solicitous and being reserved (just like a good waiter at a five star restaurant). I have had several jewelry repairs and was impressed with both the work and final bill. One of my favorite stores in Las Vegas! If I could, I would assign an additional 6th star for honesty!