I work in the service industry here in Las Vegas and when I'm ready to spend my hard earned tips great customer service is huge with me. It's so important that if I am trying to make a decision, the company that provides the best service usually wins my loyalty. I was struggling between 2 different cars, one at BMW, and another brand at a different dealership up the street. Dan Perlstein was my Sales Advisor at BMW. I told him my wants and concerns and told him I wasn't going to buy that day, but I had come in for information. What I really liked about the experience is that I didn't feel pressured at all from him. He explained and wrote everything out for me so I could go home, think about it and make an informed decision. A week later I had decided and went back to Dan to get my new car! It might have been a bit more expensive than the other car, but going with a company that I feel comfortable with makes up for it. If I continue to get this kind of service from BMW I will be their customer for life!