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| - I have been patronizing this locally-owned, woman-owned business for years, ever since they first opened in Hilldale. I have been through a Who's Who list of the lines they have carried in that time: Pro|Design Denmark, Lafont (x3 or more), Oliver Peoples, Chanel, Dior and, most recently, SALT (also a Madison-owned, in part, line, I came to find out). I've also confidently sent friends and family to Ulla over the years, to excellent outcomes in all cases.
I appreciate Ulla because of their customer service. They have a long-term set of employees, which is helpful to customers who patronize the store over the years. When I've needed a rush job due to travel or, in one case, a car accident, the staff went out of their way to make it happen - at no extra cost to me. When I casually mentioned that I was on probably my eighth pair of glasses, the manager offered me a discount in honor of that fact. She sure didn't have to do that to keep my business, but having done so really made me feel that going local has its rewards.
Ulla's staff has also been up front with me over the years about why they have made the decisions about the lines they carry. When I inquired about one popular line they no longer had, the staff member explained to me that they felt they were having too many returns due to glasses that couldn't stand up to daily wear and tear. Even though the manufacturer was fixing the frames as they came in for repair, they no longer felt they could risk their own reputation by carrying that line, despite the frames being quite costly and no doubt considerable sellers. I appreciated the honesty and the unwillingness to sell anything less than high quality.
When my own delicate frames were slightly cosmetically damaged inadvertently by the process of putting new lenses in, Ulla staff went to their company representatives in France to obtain a new frame - no longer sold - to replace the damaged part. Essentially, they gave me a new set of glasses and apologized for the error.
Ulla is also glad to see their customers drop in for a frame adjustment, as wear tends to losen or bend frames over time. The adjustments are free, and they'll give the glasses a clean for you, as well - always with a smile and never any pressure or attitude. They also happily tightened up my friend's frames, clearly bought elsewhere, while we were at it.
I appreciate small local businesses like Ulla, who thrive by bringing high-end products and a deep commitment to customer service to our small city. Many times I have been asked by friends and strangers alike where I got my glasses. Check out Ulla - particularly during one of their trunk or other sales, when you might get a very high-end pair of frames for 20% or more off. Then enjoy the kind of customer service that you won't see at your mall in-about-an-hour glasses shop, or at other local places that scold you for touching the merchandise.
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