I REALLY like this grocery store. You can tell they put a lot of thought, time and effort into this store. For a grocery store which is pretty much located downtown I find their prices to be comparable to other grocery stores and much cheaper to Copp's which is two blocks from my house. Everyone is very helpful/nice. I love their "to go" meals and deli area and the second floor bar/place to eat or sit outside. Now, Festival Foods need to buy out the Copp's in Madison and show them how a real grocery store experience is supposed to be like!