I recently moved to Madison from Los Angeles and obviously need some all weather tires for my car. The associate took a lot of time explaining my options to me and recommended a couple of choices. I never felt like he was trying to oversell anything, in fact, I heard him tell someone else that they didn't need to spend so much on new tires. I took my car in and waited in the lobby for the job to be done. He came out a couple of times to tell me of the progress being made. I heard him and a few others on the phone with customers and they were so great, polite and helpful. Because they offer free tire rotation, I plan on taking my car there for it's basic service from now on. Just a great place.