On my recent trip to vegas, a LV resident brought us to a hidden gem. Drove through the dark streets of downtown, away from the lights of the strip, and got here around 10:45pm before they closed at 11. There was a short line in front in us but according to my friend, it wasn't too bad compared to how busy it usually is. Ordered 3 orders for the three of us. I got the junior banana fudge crumble. The fudge was bit overpowering but the slices of banana and the frozen custard was refreshing and was a decent combination. The chocolate cookie crumble covered the top of the custard and was a great addition. My sister got the Luv It Special which was strawberry and custard. It was not as sweet and I expected it to be which is a good thing. Finally my friend got the one with the cherries. I forgot the name but it reminded me a cherry garcia. Of the three, I would still choose the one I ordered. I hear from my friend that this place has been open since he was very young so it's great to see that this little shop is still open until today. if i have the time, I will make this detour again out of the glitz and glamour of the strip and return to Luv It Frozen Custard for a delicious treat. There were a few specials that sounded pretty good as well. So many choices = so many more opportunities to return to Luv It.