This is a pretty special place, however even so the lines are WAY too long.
We waited late last summer for a good 20min. I had the coconut lemon curd cone. It was delicious and I would say reasonably priced at $6 or so, but the novelty has now worn off, I wouldn't wait again for what it is.
Once the hype dies down, if ever, I would like to try one of their fancy affogatos.