The idea is great but I recently purchased some at the foodie fest. To start $5.00 dollars a cupcake is overpriced. The packaging was terrible and I was unable to get the cupcake out without it tipping over and messing up the frosting. The first cupcake actually crumbled and fell apart on the ground. The taste was bland and noting to write home about. The creme filling was too heavy which causes the cupcake to fall apart. There was hardly any frosting and visually boring. I don't see this business getting any farther from the truck.