| rev:text
| - A tree grows in Peoria, uh I mean Brooklyn. A Brooklyn deli settled in Peoria of all places? WTF is that all about?
It's savvy business sense is what it is. This corner of the Valley is starved for a New York / Italian deli - and from the throng of a lunch-time crowd I think my hunch is right. This Denver-based deli is new to town, but is taking the Arrowhead area and this Golds Gym strip mall by storm. If you get there between 12-1 you're looking at a wait about 10 people deep.
NERD-ALERT ADVERTISING ASIDE
You might recall the two-stage clever billboard campaign about a year ago with with a UPS packaged look to it simply messaged with the words "Something is coming from Brooklyn." A ripped corner on the billboard a few weeks later revealed the logo and location. Ok now, back to the review.
I had heard about the bread here, but didn't take those comments too seriously. I swear to God. I have never seen bread so huge, fluffy and decadent. These freshly-baked loaves sit at the counter taunting would-be customers with their beauty and scrumptiousness. The marble rye roll was as big as my face. The sourdough, wheat and white slices must be an INCH AND A HALF THICK! You walk up to the counter, place your order with your own sandwich maker - which Heidi's has at about 10 staff members deep!
The sandwich selections are typical of New York or Italian delis and the feel of the place with its clubby dark wood booth atmosphere there evokes Brooklyn alright. I've had the Transplanted New Yorker and Cajun Turkey Avocados sandwiches. The TNY comes with five Italian meats, provolone and a spicy chipotle aioli. Holy crap was that sauce HOT. I mean, I like my food spicy, but I got a big wad of that in one bite, and WOWEE it made me wince a bit. Another more popular sandwich there (which I want to try next time) is Hells Kitchen - which silly me, I thought was a trendy Manhattan nabe. The HK is egg salad, bacon, swiss, avocado and the spicy sauce. Sounds weirdly decadent yet tasty all at once. The best named item would have to be the "Make Your Own, But Don't Be a Pain in the Ass" Wrap - a more clever way to put it, eh?
If you're a Nathan's Famous hot dog fan, you can get your fix for that here too. They don't mess around when it comes to portions - with meats on the heavy side. But at $7 each the sandwiches aren't cheap either. So you get what you pay for here. The desserts are similarly fresh-baked, huge and delicious -- having had both the 5-inch square brownies and cookies. I spied a delicious cannoli here, so keep that in mind too.
After $9 and change you've got yourself some good deli grub, and probably might consider yourself a newly devout fan -- like I do.
Yes folks. A tree grows in Brooklyn. And a Brooklyn deli now grows in Peoria.
P.S. Biltmore and Downtown locations are opening later this year.
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