So I recently came to JCP to check out the Duro Olowu collection. I had read a lot of articles lately about the store and its CEO trying to attract younger customers and I was intrigued.
I had not been in a JCP in like 15 years; When I'd think of the store I would think of polyster and rayon and just outdated clothes.
Flash forward to the presnt and I had seen a commercial for the Duro Olowu collection and I thought it looked really cool. I headed out to the store the same day the collection came out, since Target's collections usually go fast. I was surprised by the clean lines of the store and impressed at how they have everything distributed. The store dedicates a spcial section to each designer, i.e. Liz Claiborne, Mango, Duro Olowu, Levi's etc. It kinda made you fell like you were at a departement store.
Anyway, they ddidn't have the netire collection in the store but I ended buying a couple of shirt and a cute multi-colored cardigan from the JCP brand. I thought the quality was quite good and the prices were very reasonable. When I was at the cash register the girl asked me a bunch of questions about my experience at the store and also suggested some new collections that are coming up later this spring. I left the store very satisfied with my finds and equally content with the service.