Unique Japanese-fusion (maybe Japanese-Hawaiian) burger place. I'd driven by about 20 times going to other places in the area, and decided to stop in. Definitely worth it.
The burgers include "regular" beef burgers, an egg topping option, pork, chicken katsu, and specials. It's a tiny bit more expensive than fast food, but still not expensive ($11 for a burger, drink, and fries).
I tried the "fuku burger" which is pretty close to a normal burger, with a spicy wasabi sauce. The other options are far more adventurous.
This is clearly a business which is trying hard to be unique and which does a great job on their concept.