I have been to Luv It several times over the years. The ice cream itself, and the one guy who practically lives there, are great. I have yet to be displeased with anything I have gotten there. Maybe a hair expensive but everything is now a days.
I think the only reason I give it 4 stars is location. I am scared to take my daughter out of the car there. Maybe as a young single person, you might not care about the constant homeless people asking you for money and circling the place, but as a dad, I don't like it. Parents are over cautious for a reason, because it's not about us, it's about our kids. Dispite this one extremely important fact, I love Luv It.