Not as good as Sprinkles, but better than Gigi's! My wife dragged me here late one night and glad she did. The cupcakes tasted fresh and not dry. The frosting had something addictive in it that made you want to take another bite...and another bite, etc.!The shop is (as my wife put it) very girly and looks like something you'd find on Pinterest! Not much to say for the guys, but chicks dig this place!