This place was THE BEST a few years ago.. when the guy ( Greg or Craig ?) was there ALL the time. Someone else owns it and runs it now. Service was 5 star and was the custard. Sadly...the product has gone down the drain.. the texture is completely different, it taste like a cheap imitation of what should be custard. If you are new to this place, you may not know the difference but to die hard fans like us ( over 20 years) from the beginning- the frozen custard at Luv It's IS NOT what it used to be. Really sad as this was an icon of Vegas. Now we drive clear across the city for custard.