Very good ice cream. Didn't remind me of froyo. When I think of froyo, I think of a tart, yet sweet and creamy frozen confection. It definitely put me in the mind of soft serve ice cream though. The flavors were excellent, and you could tell they were homemade, with a lot of attention and love. I tried pomegranate, sweet cream and chocolate (my ABSOLUTE favorites) sea salt caramel (yum) and vegan coconut (sucked). They had a vast array of toppings. I was like a kid in a candy factory... literally. The service was excellent, considering you pretty much serve yourself. I had a Groupon, and treated myself, three children, my sister and her two children as well as my cousin to this delicious treat. We all loved it! Will definitely go again. It's right in the heart of Coventry, so thumbs up for the location!