I bought e-juice there a few times thinking it was a good deal. At $10 a bottle, it's far cheaper than other places I found. I discovered cheap is the operative word. It was the harshest e-juice I ever had. Also, coil replacements are also cheap knock offs.
I suppose if you have lungs of steel and like a good deal, this place is for you. Otherwise, pay the extra for quality e-liquid.