The area is what makes this place cool. I don't like shopping in general, so I try to stay away from massive malls like fashion square. This place has a nice feel to it, where the people are not pompous. I also have always been a fan of outdoor shopping because I need that fresh air from building to building because shopping makes me feel coiled up.. Urban outfitters has always been one of my favorite shops, as they have some unique stuff. The selection here is really really limited though compared to some massive UO that I've been to out of state.