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| - I hate this place with a burning passion deep within my soul. I hate that a head of lettuce at No Frills costs $1, but it costs $3 here. That the regular price for Soy Milk is about $4.50, and the exact same brand at No Frills for $3. While other grocery stores sell thick deluxe oven pizzas for $5, you will only find the Compliments super-ultra-paper-thin pizzas at that price here.
That slogan "worth switching supermarkets for" from Loblaws is definitely applicable in this situation. The cost difference from other supermarkets adds up extremely quickly, especially if you live in the area and have to constantly come here just because it's so close. But even a single visit can end up costing you a lot more here.
Other sneaky moves include advertising a sale price as something like "2 for $5" or "3 for $10". Although this may imply that you need to buy 2 or 3 of the item to get the discounted price, that is not the case. You can usually buy a single item and get the discounted price, but the phrase it this way to try and make you buy more. You need to keep your eye on the checkout screen to catch these, but also because the advertised sale prices often aren't even registered in their system.
If you're not buying overpriced groceries here, then perhaps you have no cooking abilities, and you may be here to buy an overpriced pre-cooked meal, something that half of the entire "grocery store" is devoted to. Don't feel bad, I'm not the best cook either, but why people buy their meals here I'll never understand. The majority of the meals are at least $6-$8, but the meals are extremely simple and small portioned. The $3 6-inch subs at Subway are larger than the $6 sandwiches here. $8 could get you something a lot nicer anywhere else.
Surely COUPONS could at least ease the pain a bit and save you some cash here, right? That was my old strategy, keeping a stash of coupons for soy milk for example, but the strategy has been destroyed. Nowadays coupons are distributed from companies via e-mail, Facebook, Twitter, etc. and Sobey's has now conveniently decided that they will not accept "copied" coupons, which includes print at home coupons. So scour your flyers and magazines, this is your only option.
Sobey's has done everything in their power to squeeze every last penny out of you, which unfortunately doesn't seem to faze most of the residents in this area, so it probably won't change any time soon. Oh yeah, and I guess the produce is decent.
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