Redesign by Goodwill. This really isn't a "redesign" as much as it is Goodwill's attempt at being more "upscale". The coffee makers and DVD players are used, but a lot of their home furnishings look brand new. Those outdoor metal fire pits that sell for $100 at Lowe's sell for $100 here too.
This is place is dominated by either new or barely-used furniture, and as a result the prices are either not or barely different from mainstream stores. The furniture looks cool, but don't come here looking for big bargains.